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Revolutionizing How 2.7 Billion Frontline Workers Collaborate

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May 12th, 2022




Alexander Antic

Despite widespread adoption of technology across many industries, frontline workers continue to fall behind in terms of automation and digitization. Most of the 2.7 billion frontline employees worldwide lack access to information technology systems, endure substantial task fluctuation, and lack computer literacy. There is a strong need for industry-specific technologies and workflows that are adapted to their specific requirements. The entire potential market for communications among frontline employees is estimated to reach USD 33 billion in 2022, with retail, manufacturing, and agriculture as the largest industries (65% of the overall market is distributed among these three). Recent tailwinds have benefited the industry, including increased spending on employee communications in the aftermath of the Covid-19 outbreak, a shift toward improved operational communications, and the necessity for predictive analytics for frontline worker attendance and turnover.

Corporate Communication is Evolving, but not Everywhere

In recent years, internal corporate communication has undergone a major upheaval. Accentuated by the pandemic, companies have felt a growing need to improve employee communication, merge all channels, and streamline the experience at all levels.

According to a poll of frontline managers, they were employing a patchwork of disparate tools, apps, and platforms for work-related communication and tasks, falling far short of an efficient workflow. Source: 2022 Frontline Trends Report

Nonetheless, using the U.S. workforce as an example (of which frontline workers make up 52%), many companies still communicate with outmoded methods such as faxes, printed newsletters, or bulletin boards. As 80% of employees lack laptops or corporate email, 60% of managers’ daily time is spent on offline administration and internal coordination. The result is significant compliance, scalability, and control shortcomings, as well as a sense of underappreciation and information deprivation among employees. A clamor for industry-specific workflows and technology ensues. This is why Beekeeper is reshaping the industry – no other platform delivers end-to-end communications for frontline workers in an open ecosystem. Competitors frequently focus only on desk workers, although mobile workers make up 80% of the global workforce. In addition, many platforms fail to deploy an effective set of operational features that truly meet the needs of industry players.

Beekeeper — Empowering the Frontline Workforce

Beekeeper, founded in 2011 in Switzerland, is an all-in-one mobile platform for frontline workers. The platform unifies employee communications, engagement, workforce management, and operational efficiency of frontline workers. When it comes to employee communications, Beekeeper focuses on real-time messaging and targeted flows, as well as training, onboarding, and surveys. The platform offers health and safety assessments, work orders, and management dashboards to increase operational efficiency. In terms of workforce management, Beekeeper’s ecosystem supports scheduling, payroll, task management, and other human resources-related functions. In short, the cutting-edge app is designed to provide a uniform experience for frontline workers, which aligns with the company’s aim to empower all frontline workers and demonstrate their vital role in our society. More recently, in an exclusive interview with Stableton (please see below), a new workflow engine was unveiled by Cristian Grossmann, CEO of Beekeeper. This new edition is aimed at assisting their customers in solving even deeper business problems and mapping their business processes. The company took a fully customer-centric approach to build the functionality, immersing itself in its users’ operations to identify common challenges they might face.

The Next Generation Frontline Platform

The most successful organizations in the sector are intimately familiar with their clients‘ challenges and requirements. And Beekeeper, led by a team of seasoned individuals, has established an outstanding product centered on user experience, as evidenced by its ecosystem of over 1 million frontline workers, across 800 institutional clients. The company possesses all of the makings to establish itself as the indispensable and comprehensive platform for frontline workers, fostering communication, increasing productivity, and cultivating a safer work environment.

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